Food & Drink

Here's Where You'll Find the Philippines' First Shake Shack

ShackSauce is coming to Manila!
IMAGE COURTESY OF STORES SPECIALISTS INC.
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  • Shake Shack is opening its first restaurant in the Philippines.
  • The flagship will be in Manila, and will open in the first quarter of 2019.
  • The restaurant’s location was revealed today through a digital campaign.

Back in July, Shake Shack, along with the SSI Group, announced its plan to open a restaurant in the Philippines. Not a lot of details were shared, but as we inch closer to the scheduled opening, we’re learning more and more about Shake Shack Manila.


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The latest to come to light is its location. In a digital campaign, the SSI Group had participants try their luck by guessing where Manila’s first Shack will land. The clues were given on Facebook and Instagram, with the promise of Shake Shack merchandise and tickets to the launch party.

Though the winners have yet to be announced, SSI has already announced that the first Shake Shack in Manila will be in Bonifacio Global City at Central Square Mall. The four-storey mall by Ayala Land and SSI is home to numerous luxury fashion, cosmetic, and accessories brands.


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Will you be lining up on opening day?

Yes! I've been having ShackSauce withdrawals.

I'll try to wait for the hype to die down.

SUBMIT MY ANSWER


The public announcement of the Manila opening was made on the Shake Shack Instagram account. “Mabuhay, Manila! Pack the jeepney, we’re officially headed to the Philippines! We’ll be bringin’ the goods to the Pearl of the Orient in Spring, 2019. Let the countdown begin!” the brand stated.

“It is with great pleasure that we announce the partnership between Shake Shack Inc. and the SSI Group,” says SSI Group President Anton Huang. “This is a testament of our company’s vision of enhancing lives and providing only the best for the ever-evolving Filipino consumer. Celebrating our 30th anniversary this year makes the partnership with this well-loved global brand even more meaningful to us.”

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“Staying true to Shake Shack’s mission to Stand For Something Good, we, at the SSI Group, are committed to continuously enrich the lives of our customers by offering the most rewarding curated lifestyle experiences. With the arrival of Shake Shack in the Philippines, we are excited to be amongst the first in Asia that will be home to the renowned American casual restaurant chain,” he continued.


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What started as a hot dog stand in New York City’s Madison Park, the first full-fledged Shake Shack kiosk was opened in 2004. Since then, it has become the gold standard of fast, convenient, and great tasting good old American burgers, fries, hot dogs, and frozen custard.

Shake Shack’s expansion began through New York in early 2010, and in July of the same year, it opened its first location outside the state in Miami’s South Beach enclave. Since it’s public filing in early 2015, the company has been rapidly expanding around the world. In Asia, Shake Shack now has branches in Seoul, Tokyo, and most recently Hong Kong, that opened earlier this year.

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About The Author
Alicia Colby Sy
Executive Editor
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About The Author
Paolo Chua
Paolo Chua is a style writer based in Manila. He writes about fashion, trends, shopping, current news, and more for Townandcountry.ph.
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