If you’ve ever wished your burger came in a fancier box (no, just me?), you’re in luck because McDonald’s just released a limited-edition burger box that literally has crystals embedded in it to promote their new signature collection of gourmet burgers in the U.K.
McDonald’s tapped London designer Julien Macdonald to create a bespoke burger box inspired by his line of couture gowns.
“I drew inspiration from my fashion creations and iconic embellished red-carpet dresses,” the designer, who also happens to share the same last name as the restaurant, told WWD. “This was translated into a gold, baroque, crystal-encrusted box, which is the perfect packaging for the luxury McDonald’s collection.”
Just 1,000 Julien Macdonald Signature Collection boxes will be up for grabs at various events at McDonald’s throughout the U.K. over the next few weeks, but don’t go booking your ticket to London just yet. Only U.K. residents 18 years and older can sign up to attend the events to be able to win one of the boxes.
In addition to the 1,000 limited-edition boxes that will be given away, Macdonald also created a special hand-embellished box that will be displayed at the McDonald’s Leicester Square location before being auctioned off to benefit the Ronald McDonald House
“This is our first-ever U.K. packaging collaboration, it’s a brave move and it’s like nothing we’ve ever done before,” Emily Somers, vice president of marketing at McDonald’s, told WWD. “It’s a great way to mark our nationwide launch of the signature collection.”
This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.