When Is Shake Shack Manila Opening and Who Got to Try the Manila Burger First?
Who’s excited the most about the upcoming opening of Shake Shack in the Philippines?
From what we can gather, it’s none other than Anton Huang, president of Stores Specialists Inc., the company responsible for bringing in the famed American franchise to Manila. Just last week, Anton happily reposted a photo taken by his eldest daughter, Nikki, on his personal Instagram account as he was about to bite into the first Shake Shack burger in the Philippines.
SSI president Anton Huang was Shake Shack's first diner
The highly anticipated opening will happen on May 10 and invitations to a ‘90s-themed Housewarming Party to welcome the brand to Manila have already been sent out. This week, select members of the media will also convene at the country’s first Shake Shack outlet located in Central Square at High Street, Bonifacio Global City. There, they will get to meet with the brand’s culinary director Mark Rosati who will talk about the brand’s heritage and culinary story.
What began as a hotdog stand in an effort to revitalize New York City’s Madison Square Park in 2001 has grown to be one of the world’s most beloved fast-casual restaurant chains, serving up good old-fashioned comfort food. Now with over 200 outlets worldwide, Shake Shack is a modern version of the classic roadside hamburger stands that sprouted across the United States in the 1950s and offers a menu of burgers, fries, sandwiches, salads, and its famous milkshakes and frozen custard blends specifically designed for the outlet’s location.
What are the Manila exclusives? It will most likely take a cue from Shake Shack’s recent opening at Singapore’s Jewel Changi airport, where local items included a pandan shake, a vanilla frozen custard blitzed with pandan, coconut and gula melaka crumble and three new custard ice-cream flavors, including a Jewla Melaka flavor made with coconut salted caramel, shortbread, gula melaka, and chocolate from a local Singaporean maker. Rumors have it that the Philippine edition can expect uniquely Filipino flavors like ube and calamansi and collaborations with local brands such as Bucky’s, Wildflour Café, and Auro Chocolate.
Local beers from San Miguel, Engkanto Brewery, and tagaytay-based Monkey Eagle brewery are also available.