Design

A Look Inside the World's Most Beautiful Starbucks in Milan

The newly opened roastery is located in a historic former post office in Palazzo delle Poste.
IMAGE COURTESY OF RICA DE JESUS
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Many gathered to celebrate the Starbucks Reserve Roastery that just opened in Milan. Attendees crowded at the newly opened roastery at Palazzo della Poste at Piazza Cordusio to partake in a live concert with performers from world-renowned Milanese opera house La Scala.


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The historic Poste building in Piazza Cordusio

The event was supposed to be held outdoors, but a thunder and lightning storm caused a change in plans. The festivities, however, were not dampened by the bad weather as the event was moved indoors.

Aside from the opera performance, hundreds of guests were also treated to a performance from “The Barber of Seville” and music by Pavarotti. Food from Princi Bakery was served while drinks were provided by the Milan Roastery itself. Princi Bakery was introduced as the food partner of Starbucks Reserve brand in 2016.

The Milan Roastery is the third in the world. The first Roastery debuted in Starbucks’ hometown, Seattle, back in 2014. The Milan Roastery is quite special, not just because of its immense beauty, but because it is the first time Starbucks has ever introduced its retail presence in a new country with the Roastery setup.

The Milan Roastery is located in a historical building which was formerly a post office. Marble, pink stone, and bronze accents were used to decorate its grandiose interiors while a hand-carved marble statue of their long-time symbol, a siren, graces their portico. The Roastery gives customers a full look into the roasting process due to the manufacturing areas having a 360-degree walk-around view.

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See more photos from the “the world's most beautiful Starbucks” below, thanks to Rica de Jesus, whose family flew all the way to Milan to celebrate the occasion.

A look behind the counter of Starbucks’ Milan Roastery.


The bustling crowd during the opening.


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Rustan Coffee Corporation’s Eduardo Lopez, Jr. with the team.


One of the many in-store exclusive items for sale.


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The figurines and sculptures are made by local artists.


Starbucks’ motif, a siren, is also available.


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Noey and Krie Lopez with Pam and Quito Lopez


The roastery champions Italian-made products.


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Case in point, this Carrara-marble counter.

A special-edition Bianchi bike was made for the opening.


The siren appears throughout the space.


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There’s also a Starbucks-inspired Vespa.


Beans are roasted onsite with the use of an Italian-made coffee roaster.


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Rocco Princi of Princi Bakery with the group.


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Angela Escudero
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