Design

LOOK: Philux + BEA VALDES = Fun, Homegrown Luxury

Both brands are proudly homegrown and employ an all-Filipino team of craftsmen.
IMAGE COURTESY PHILUX
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Established in 1980, Philux has slowly evolved from a small furniture manufacturer to one the country’s leading furniture retailers. In the span of 30 years, the Kienle family has learned to manage the business with timeless designs in mind and a collaborative spirit that has earned Philux its rightful advancement in the industry. Along the way, sisters Stephanie Kienle Gonzalez and Jessica Kienle Maxwell joined their parents' company as COO and vice-president and head designer, respectively.

In the early 2000s, Bea Valdes opened her first workshop with just one employee and the mission to recreate the beading that local artisans were best known for. Her family had been in the business of fine jewelry for three generations and using that background, Bea forged a path of her own. Soon, her little workshop grew bigger. She began producing unique handmade bags and accessories that were quickly coveted by trendsetters around the world. For her creativity, she has received international recognition from the likes of Harper’s Bazaar, CNN, Forbes, and Vogue.

She wasn't alone in all this. Similar to the Kienle sisters, Bea had help from her sister Marga Valdes Trinidad, who currently handles the brand’s sales and marketing.

Both brands are proudly homegrown and employ an all Filipino team of craftsmen including carpenters, upholsterers, sewers, and beaders. This isn’t where their similarities end, however.

In perhaps an inevitable marriage of two celebrated homegrown brands, Philux has tapped Bea Valdes to be its latest collaborator for a special collection of home pieces. For this celebration of craftsmanship and artistry, the collection unveils a whole new elegant and fun selection.

The collection is called “Hearth”—inspired by the symbol of home—and takes off from the two businesses' unique stories of growing within the family and nurturing the craft from childhood.

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Each playful piece from the collection offers insight into the bigger picture: the decorative cushion is made to look like a ball, while signature Philux styles such as the Fulton chairs and Pacific sideboard cabinets are splattered with vibrant smears of paint. The furniture brand manages to keep its contemporary look, while Bea Valdes’ artistic handiwork tweaks each piece with soulful expression.

The creative process. 01.27.2018 #philuxbeavaldes @beavaldesdesign

A post shared by P H I L U X (@_philux_) on

The full collection below:










Hearth: Philux X Bea Valdes will be exhibited for three weeks beginning January 26, 2018, at Philux Home, Shangri-La at the Fort.

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About The Author
Hannah Lazatin
Senior Staff Writer
Hannah is a communications graduate from Ateneo de Manila University. She’s originally from Pampanga and from a big, close-knit family who likes to find a reason to get together at the dinner table. Experiences inspire her. “Once, at a restaurant, I received an interpretation of my second name ‘Celina,’ and it meant 'someone who tries everything once' and that is me through and through,” she says. As for the job, she wants her “readers to be inspired by the stories of the people we feature and to move them to reach for greater things.”
View Other Articles From Hannah
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