Design

We've Been Pronouncing IKEA Wrong This Entire Time

Here's what you need to know about the opening of the first IKEA store in the Philippines.
IMAGE NICOLE LIMOS MORALES
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Since the announcement of its pending opening in 2020, IKEA has been generating a lot of buzz. In an official press conference earlier today, November 20, we learned more about the first IKEA store in the Philippines, among other useful details.

Apparently, we’ve been pronouncing IKEA wrong all this time. It’s not eye-kee-yah; it’s ee-keh-yah, as demonstrated by Swedish ambassador to the Philippines Harald Fries and IKEA Philippines market development manager Georg Platzer in the video below:

 

So there you have it. Ee-keh-yah.

The first store will open within the Mall of Asia complex, situated between the SMX Convention Center and SM Mall of Asia. As with other IKEA branches, it will consist of a showroom, a restaurant, and a shopping space, among others. The five-storey Philippine branch is gearing up to be the largest IKEA store in the world, with two floors of shopping space and an inventory of 9,000 items.

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Hans Sy at the media launch of IKEA Philippines

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Hannah Lazatin
Features Editor
Hannah is originally from Pampanga and from a big, close-knit family who likes to find a reason to get together at the dinner table. Experiences inspire her. “Once, at a restaurant, I received an interpretation of my second name ‘Celina,’ and it meant 'someone who tries everything once' and that is me through and through,” she says. As for the job, she wants her “readers to be inspired by the stories of the people we feature and to move them to reach for greater things.”
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