Design

We've Been Pronouncing IKEA Wrong This Entire Time

Here's what you need to know about the opening of the first IKEA store in the Philippines.
IMAGE NICOLE LIMOS MORALES
Comments

Since the announcement of its pending opening in 2020, IKEA has been generating a lot of buzz. In an official press conference earlier today, November 20, we learned more about the first IKEA store in the Philippines, among other useful details.

Apparently, we’ve been pronouncing IKEA wrong all this time. It’s not eye-kee-yah; it’s ee-keh-yah, as demonstrated by Swedish ambassador to the Philippines Harald Fries and IKEA Philippines market development manager Georg Platzer in the video below:

 

So there you have it. Ee-keh-yah.

The first store will open within the Mall of Asia complex, situated between the SMX Convention Center and SM Mall of Asia. As with other IKEA branches, it will consist of a showroom, a restaurant, and a shopping space, among others. The five-storey Philippine branch is gearing up to be the largest IKEA store in the world, with two floors of shopping space and an inventory of 9,000 items.

ADVERTISEMENT - CONTINUE READING BELOW


Hans Sy at the media launch of IKEA Philippines

Comments
View More Articles About:
Recommended Videos
About The Author
Hannah Lazatin
Features Editor
Hannah is originally from Pampanga and from a big, close-knit family who likes to find a reason to get together at the dinner table. Experiences inspire her. “Once, at a restaurant, I received an interpretation of my second name ‘Celina,’ and it meant 'someone who tries everything once' and that is me through and through,” she says. As for the job, she wants her “readers to be inspired by the stories of the people we feature and to move them to reach for greater things.”
View Other Articles From Hannah
Comments
Latest Stories
 
Share
For starters, good quality and design are aspects they will appreciate.
 
Share
The first-ever Filipino Netflix movie imparts nuggets of wisdom to the social media-crazed generation.
 
Share
 
Share
Because the holiday season isn't complete without a movie marathon.
 
Share
Looking to grow your own vintage watch collection? Start with these classic picks.
 
Share
 
Share
Her portrayal of a masked mercenary in this month’s Rise of Skywalker is one of Hollywood’s best-kept secrets. Keri Russell prepares for the big reveal at a brownstone in Brooklyn, a galaxy far, far away.
 
Share
Take a ride on a train through Asia or take a trip to a champagne chalet, the options are endless.
 
Share
Alcohol-free traveling is an emerging trend, but there’s much more to this phenomenon than meets the eye.
 
Share
It comes complete with jewels, corgis, banquets, and etiquette lessons.
Load More Articles
CONNECT WITH US