Commercial media might suggest that a daily cup of joe is the key to productivity, but we all know coffee does more than just that. When you think about it, how did we arrive at coffee being more than just something to start our days with, anyway?
The beginnings of mass coffee consumption
Coffee consumption began to grow exponentially during the 20th century. It was during this period, commonly known as The First Wave, when the accessibility of coffee was commonplace. Coffee, at this time, was seen as an energy or productivity booster. Innovations on prepackaged coffee such as canned coffee, instant coffee sachets, and vacuum packaging took place in order for coffee to be consumed conveniently in homes or offices.
The customization of coffee
The Second Wave emerged in response to the certain tastes and qualities that were missing in The First Wave. This phase was all about creating drinks that would please different individuals—providing options and a higher degree of personalization or customization. This paved way to the popularity of espresso and specialty coffee, as well as the rise of coffee shops turning into social joints. Coffee no longer marketed itself as an energy booster for the purpose of being awake and productive, but it has also transcended into a social handshake, an enjoyable drink, and an experience on its own.
Taking coffee to a deeper level of appreciation
Coffee has then evolved to become more than just a commodity and lifestyle staple—it's now also an art. Welcome to the Third Wave coffee movement. The Third Wave attempts to take coffee up a notch and treat it like we would a fine wine or craft beer. This probably explains why most coffee shops nowadays use the word "roasters." These shops want to produce the best quality cup and give people the tools to do it and enjoy coffee with all our senses.
A bit of everything
The Third Wave has led to a more personal appreciation of enjoying coffee such as cappuccinos, lattes, and flat whites to name a few. In addition, essential to every specialty coffee is a good espresso base to help elevate one's coffee drinking experience.
Brands like Nespresso take the refined, signature cafe lifestyle into the comforts of your home. Due to their innovative spirit and dedication to quality, style, and service, the brand has garnered quite a following worldwide. It's no surprise as Nespresso only uses the top 1-2% of the world's coffee crop for premium and consistent high-quality coffee. Each Nespresso capsule is meant to be served as an espresso shot and enjoyed as is. Likewise, it's versatile enough for you to also create your own coffee concoctions like White Mocca or Cappuccino—perfect to either serve to your guests or to delight on your own.
Nespresso offers 24 exceptional blends including Livanto, Capriccio, Volluto, Cosi, and Ristretto.
Coffee drinkers can now order Nespresso machines and coffee on their website, or visit Nespresso retail outlets in Rustan's Shangri-la, Rustan's Makati, and Abenson BGC.